More official details are emerging from Beats Electronics’ purchase of MOG, and so they paint a considerably messier picture from the deal than we saw only a day ago. HTC (which includes a big stake in Beats) has confirmed the transfer to streaming music was worth $ 14 million — not really a whole lot given that MOG had raised $ 33 million through its entire independent lifetime.
The lower price might come because the consequence of Beats being very surgical using its deal. The Jimmy Iovine- and Doctor
Dre-founded outfit is taking power over the core audio service being a separately-managed company, as the ad and music blog components are mainly left untouched. MOG’s lack of independence is coming on the very ignominious note because of this, however it could be great news for subscribers anxious concerning the service’s future and also HTC phone owners wondering just where Sense UI’s Beats integration might go next.
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